Wes,
You see, what the entire deal is taking the subject that is MOST EVIDENT IN THE HISTORY OF SONGWRITING. The pursuit, desire, having, losing, missing, and ruminating over LOVE. That is the common thread that runs through all songwriting because it is the most popular. it is what AUDIENCES are interested in. They are NOT interested in all that mopey, poor pitiful pissed off whiney crap that most amateurs are so prounounced in writing. And while you will get other subject matter, the "bro country" being one of them, most of those come and go like the wind.
BRO-COUNTRY is basically about THE PARTY. It is "HANGING AROUND WITH YOUR BROS." It is getting in your BIG TRUCK, CRANKING UP THE STEREO WITH (NAME ARTIST HERE) TUNES PLAYING LOUD, PICKING UP YOUR GIRL (NAMED "GURL" THROWING SOME COLD ONES IN THE BACK AND GOING WITH YOUR BLANKET DOWN BY THE (LAKE, RIVER, OCEAN) WHILE SHE DANCES IN HER SHORT SHORTS UNDERNEATH THE MOONLIGHT."
That is basically BRO COUNTRY. Yeah, it is STILL about the GIRL. But it is really about the PARTY! The girl is in it for good measure. (Unless you are GAY COUNTRY and that might be a different kettle of fish). There are variations on it, usually done with humor. (Something bout a truck.) Or poniency (I Drive your truck) but most likely it is about those elements.
Now, for the purposes of YOUR conversation, I will focus on that. You are in Texas, We have been through this with Justin before and if you back up a couple hundred pages, you will find where he came on board and was asking a lot of the questions you are asking. My answers to him then and my answers to you now, are very much the same. You are hearing things that are indiciative to Texas, but not quite known throughout the rest of the world. Texas a long time ago, decided to set themselves apart from the rest of things because it is...well.... the LONE STAR STATE. It prides itself on that, and should. But it is also quite insulated from other places.
Many other places have tried this. Seattle Washington and the Seattle Grunge movement, Detroit with Motown, Athens Georgia and "REM alternative" music scene, Memphis with blues, Muscle Shoals with R&B and southern rock, Macon, Georgia and Jacksonville Fl. with Southern rockers, St. Louis with the Blues, Minneapolis with the Prince invasion, Compton, California with the hip hop and rap explosion, and various other niche markets will pop up and usually either gravitate to LA, New York or Nashville, or weed out and finally die in their own areas. They still exist but for most intents and purposes, are gone.
Technology has allowed people to exist in these and more areas, but when you are trying to climb the ladder into the actual MUSIC INDUSTRY, there are three basic areas.
Texas has resisted most of that because it could. It had the roadhouses, enough population base, and other elements to support a vibrant music industry. It was able to insulate itself from most of the outside world for many decades.
With globalization. that is happening more to more, now even to Texas. Market share, trying to expand the marketplace is growing in that area. And frankly, you guys are getting more and more of a Latino effect going on that will be radically altering music in the years to come. As the population grows in one segment, and another segment shrinks, the entire aspects of the culture tend to change. I'm not really getting into the immigration debate here, just saying your music scene is going to change a lot in years to come. Not good nor bad, it just is what it is. And you guys will either adapt or die. Just like the rest of the marketplace.
Now on the artists and songs you mentioned, including your observations on "bro country" I believe most of those artists are TEXAS REGIONAL artists and while they have some reach into other areas, are not as widespread as you seem to believe. As I had said about those "trends" dying out in most places, can linger on in Texas. It is more known in your area as "Dirt Road Texas." But that is simply BRO COUNTRY. Same deal.
I'll give you another example using myself.
I came from Alabama with a strong Gospel, Southern rock and blues background. The music I did was what I called "in your face country soul" which mixed the bluesy based power vocals with big harmonies like the Eagles, and mixed in strong subject matter with some humor. But I was considered TOO BLUESY FOR COUNTRY AND TOO COUNTRY FOR BLUES. And since I focused more on the artist side as opposed to the writer's side, I frankly was ahead of my time and just missed the window.
But now, nearly 30 years later, if you hear Chris Stapleton, Dierk's Bently , the Zac Brown Band, and the humor of Brad Paisely, you will see exactly what I was doing all those years ago. So ways that I write, perform and impart to others are elements of all those things. Now they have just caught up to me.
So I can view a lot of things we talk about here in quite a unique perspective. I've been sitting here waiting on it. It is why when I was asked by an industry person to "Find a younger YOU. " I was able to. His name was Frankie Ballard, and he has had three number one hits.
So when I talk to you about trends, and things on the charts, what is working, what is not working and what will probably fade away, I might not be 100% correct, but I'll probably be closer to it than you realize. I live it.
But I also understand these other "behind the scenes" elements. One of the reason I have maintained my sanity when so many of my friends and associates have quit, gone crazy, dissappeared into drugs alcohol, or just gave up the ghost, is because I have kept a certain disconnected connection with it all. It is not clarivoyance, just kind of a common sense.
So you are not asking wrong questions, or even viewing it wrongly. But you are seeing it with less than complete information. That is what we will try to fill in. Hope it helps. Good to hear from you.
MAB