Marc: I can't quote who said it, but a couple of months ago, I read "The Song Machine - Inside the Hit Factory". I believe the topic was why terrestrial radio was so important. The premise I recall: "You have to hear a song three times before you realize you like it". This happens on terrestrial radio. So, there's another "rule of three" you can add to your list. I think the same section had a exchange on Katy Perry's soon to be "next big hit". One music tastemaker was offered a sneak preview of the song in the producer's studio (the writer was one of the recipients of a Grammy Monday night)(not for this song) He listened, and basically said, "you've got to be kidding THIS is her next big hit? The song: "Eye of the Tiger".
I guess people were exposed to more than three listens.
I also recall that a professional football team (the Bengals?) made news when they played it over the PA during halftime. The reason? They got thousands of tweets asking why that POS tune was being played!
And lastly (I'm like a bad penny popping up whenever this topic appears). I have never found found that any of the honorable mentions I've received over the years in contests "hollow". I've had a very nicely printed 8X10 "award" graphic from the Billboard World Songwriting Contest on my wall for several years. It's the first award I ever won, and to me it's quite gratifying, as have been subsequent awards. No "hollow' feeling here.
Now all I have to do is figure out how to get my tunes played on terrestrial radio three times or more . . .
Ott
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