There is never really only "one way" to make it in anything. There are quite a few folks that HAVE built up a following on youtube and social media and then they also worked that into recordings, live performances and the like. However, if you check out these youtubers that are making a living based off of that, they do have some unique talents to bring to the table. They had to standout somehow to be even noticed in the unbelievable crowded playing field called the internet.
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